Focus on Asian beauty and personal care market

Asia Marketing often pay more attention to the emerging market vitality, because in the economic region has more than 3000000000 of the embryonic period of consumers. However, they are different because of the level of wealth and the development of the market differences, and the need for a diversity of. Beauty and personal care market is one of the most representative range, including the daily basic needs to the most luxurious exclusive products.
From soap to skin care products
A market analyst recently related to explore life and beauty products, conducted a survey, and carries on the analysis using the data. The data covers 13 retail personal care and cosmetic products, the analysis includes market share across eight countries. Product types from more basic amenities, such as soap and shampoo to facial skin care products and perfume. The study, as the chart shows, the higher the degree of facial care products covers countries a higher standard of living. Soap, bath and shower products accounted for 1/5 of Indians spending in Japan and South Korea, but the rich population accounts for only about 1/20 of the. On the contrary, the facial skin care needs about 40-50% in all the beauty and personal care spending in Japan and South Korea, but only just over 10% in India. With the increase of income, the skin care product sales will increase.
Out of expectation opportunity
Of course, when talking about the $86000000000 market, there are always some exceeding one's expectations that. First of all, according to the relationship between said before facial skin care, bath products and life, even though Japan has the highest standard of living, but South Korea has the most facial skin care and bath products share at least. South Korea is like France, have a leading role in the beauty industry, and there are a lot of product innovation, encourage visitors to buy their own products that are not.
Chinese male love bath
Interestingly, some people may think that the bath is a typical female interest, but according to the survey results show that the bath Chinese men favor. In addition to the bath salts, more men than women to buy Bath Bath (42% vs 36%), bath (55% vs 52%) and medicine bath oil (39% vs 37%). There are 9% 30-39 year old male consumers said the monthly purchase a bath lotion, much higher than that of other consumer groups. 20-29 year old male 56% bought bath charges in the past 6 months. Male consumers are more likely to seek and designed for specific populations, such as to relieve muscle soreness, cool and refreshing and restore the vitality of the product, of course, is different from the women of all ages and fruity, floral fragrance for fragrance demand.
Smile of Vietnam
In the exploration of interesting cases at the same time, there are some data trail shows there may be a market gap. As Vietnamese paid great attention to oral hygiene. In spite of the income gap, but in per capita terms, people even more than Chinese spent in dental products. One important factor is the market leading supplier in the schools and enterprises, large-scale promotional activities to encourage regular cleaning and frequent replacement toothbrush. The 18% and the 13% Indonesia or Chinese in beauty and personal care products costs, increased to 30% of Vietnam's market potential is imaginable.
Indonesia's body
Skin care products are generally in most countries belong to the rich consumer, so also in indonesia. Product supply retail market is mainly urban, middle class, they often like to skin care and beauty salons and other requirements. However, body care have different market positioning and consumer attributes. The body is the face or sunscreen products cheap, so most people can afford. Because of this, so many people think that health care is a necessity in the tropical climate: every flower in beauty and personal care 6 rupees, 1 rupees is spent body care.