The secret of the rapid development of cosmetics franchise stores

With the increasing development of the cosmetics industry, cosmetics shops are also increasing. First we need to understand the core of cosmetics stores profit: the number of customers, the amount of the purchase and consumption frequency, core sales industry will not leave these three points, but the premise is to have the source, the source did not profit, it doesn't matter as long as we make good use of, but there is no source. How to lock customers?
First, understand the customer's motivation
Why should they buy cosmetics? In addition to solve the skin problems, and is the basis for the maintenance of the skin. "To spend the least money, get the best results." this is most of the customer's psychology, so we need to educate customers, we need to establish the image in the eyes of customers, rather than simply selling products, selling products are everywhere. What we need is a long-term and stable customers, others can copy our decoration, can imitate our products, but could not imitate our team. If we continue to solve customer problems, then we are experts in the minds of customers, we sell is a professional, service, customer relations and so on, only in this way can we solve the problem of sustained sales, our core is locked and the sustainable consumption, we need to continue to profit, can we have the motive power of development.
Two, strong sales staff
The experience of our team, everyone develop into strong sales staff, and ultimately to achieve to the customer "brainwashing", build "we are expert" image in the hearts of customers. Imagine if we have a strong team, for the cosmetics promotion we also worry about all day?
Three, to attract customers
In order to make our cosmetics stores have a better future, we still need to lock customers products, of course, we must also have profit. Improvement of products, is our competition remain invincible in the capital market, as China's air, indispensable, so we want to know our products.
The above three points, is the development of a few key points we usually need to do cosmetic specialty stores, will bring more profit for our customers cosmetics store lock, otherwise we will be faced with the pain and the elimination of. In the face of competition with the industry, we have inadvertently quietly make money.