Into the cosmetics Empire: Guangdong Monbon Group

Guangdong Wanbang international group was founded in 1992, the company registered capital of 31180000, is a collection of scientific research, development, production, sales, service and export as one of the professional engaged in cosmetic operation group. In 90, IMC in the mainland market pioneered the first lipstick local production, is the earliest live up to one name Chinese cosmetics industry. At present, Bangqi million with Yabang, Lancer, leisurely attitude, Ba Baoli, Li 5 beauty brands and 3 large modern workshop, the factory covers a total area of 90000 square meters.
Among them, the Shantou production base covers an area of 15000 square meters, 8 high standard GMP workshop, 12 automatic production lines, production base in Guangzhou, covers an area of 12000 square meters, 5 drug production workshop, 8 automatic production lines. Factory since its establishment, IMC Group experienced 22 years of experience in the field of cosmetics, has laid a solid foundation for the enterprise, has become one of the most well-known domestic cosmetics production base.
Monbon Group in the domestic industry has received many cosmetics company recognition and generation of OEM. The company straight camp cosmetics, perfume and other products sold to Russia, the Middle East, South East and Europe and the United States and other countries and regions, favored by consumers, at present, the export business of IMC accounted for 1/3, the domestic market accounted for 2/3.

About Lancer

Founded in 2006, the Lancer, as the world is leading brands with plants and flowers, "cognitive widespread technology pioneer" of the cosmetics industry. (LANSUR) from the European style energy-saving ideas, combined with Oriental skin and fashion, the continuous integration of various factors of color, optical, plant flowers, skin care and the establishment of the search path, prospective development of pure natural safer, more targeted nursing professional flower makeup.
Lancer in the development of cosmetics technology attaches great importance to the consumer the color effect after use, in the interaction of color and light foot effort from top to bottom. The book emphasizes not only the developed make-up products and fashion color, more requirements for nourishing, moisturizing and protection, natural, pure and maintenance function, ensure more safety, more comprehensive nursing effect.
In just a few years time, energy-saving with its excellent quality and looking forward to grasp the trend of the brand development is swift and violent, causing widespread concern in the industry.

The colorful life of Zhou Zhaoyang

Mention the name of Zhou Zhaoyang, and perhaps a lot of people do not know, the cosmetics industry for more than 20 years, be conscientious and do one best entrepreneurs rarely appeared in the media. Low profile is one of his approach, his life can use "color" two words to sum up.
In 1992, Zhou Zhaoyang established the IMC Group, provide the OEM/ODM service for the brand. And then OEM/ODM started to make a transition, many brand enterprises, IMC Group from its inception on the Zhou Zhaoyang brand dream, he firmly believes that nations need to OEM and brand two legs and walk, "to be honest, OEM business is much simpler, profits are high, but this is to people do not go on for long, "wedding", I always feel the need to have their own brand. In the "modern" style popular in the 1970s, I hope to have a national brand to rise, to compete with foreign brands."
In the establishment of IMC Group at the same time, Zhou Zhaoyang launched its own brand -- our. Mention of nations, Zhou Zhaoyang has made no secret of his pride and pride, "States launched a lipstick in the creation of this lipstick, at that time is in short supply, production lags far behind the pace of sales. Almost all the people are robbed this lipstick, particularly in the Northeast market. Even now, most of the 70 years born people know this Yabang lipstick.
However, Zhou Zhaoyang is brand of the road is not Everything is going smoothly. In the "doing business" in the beginning, Zhou Zhaoyang dedicated to product quality. Stress quality, means that the high cost of inputs. On the quality of the product is too demanding, he encountered many difficulties, "spell price, I fight but the others," said Zhou Zhaoyang, "IMC Group early brand product sales performance is not good, some of which are still trying to brand or die."
Even so, Zhou Zhaoyang never giving up, also have requirements for product quality to relax over a tiny bit. He described his makeup career, "this is a road of no return, a lot of difficulties, there are also many other midway temptation. I also do not have what other truths to support, just feel that in this line will love this line, adhere to the unyielding will always have a harvest." Facts have proved that Zhou Zhaoyang insisted on the right, before and after 2000, consumers are no longer blindly believe that "foreign moon is round", began to pay attention to quality, attention to domestic brands, emphasis on product quality the Monbon Group brand has its advantages in the domestic cosmetics market. Zhou Zhaoyang began to launch its own brand of several major cosmetics brand, the layout of the market, in the face of the young fashion Lancer high-end customers; harmony of Li advocated moderate maintenance and physical and mental attitude; you tend to end fashion consumer groups; our focus on popular fashion market; BA Bao Li Cenozoic route, fit the new girl.
In order to further enhance the quality of the product, Zhou Zhaoyang in the plant construction to invest a lot of money. 3 modern buildings, covers an area of 90000 square meters, production capacity and equipment with international standards, the scientific research laboratory to recruit a number from China, Japan, South Korea and other parts of the world of high-end technical personnel, timely grasp the trend and direction of development of the market. Enterprises have passed ISO9001 certification, to provide a solid backing for the OEM with its own brand of product quality.
For color and makeup, Zhou Zhaoyang special love. He is on the products from the development formula to design each link are well known, from the product particle size, color choice, every link in the...... Of course, this does not mean that he will be too much interference in team work. "My team, follow my 20 years, I fully trust them." Zhou Zhaoyang said, "to be honest, the IMC Group is becoming bigger and bigger, my schedule is very full, all over the world go. Although the development of formula is great fun for me, but it was not possible to do from the beginning to end as before. Now, my general is opened, to provide my personal opinions in making decisions and direction, such as sales in the process of communication, and team, rapid feedback, respond to market quickly. I believe that my team is more professional, also believe that their abilities."
Based on this, IMC Group under the leadership of chairman Zhou Zhaoyang, experienced 22 years of unremitting efforts, with annual sales income of more than 800000000 yuan market scale record, established in the local cosmetics empire role and status.